Welcome To Brian Hatcher Dot Com

Brian Hatcher is an account executive with Citadel Broadcasting in the 121st ranked market in the United States. Brian specializes in developing custom advertisng campains based on the customer's needs and goals. Brian came to Citadel Broadcasting from the Lansing State Journal and has a marketing degree from Ferris State University. To see what Brian can do for your business, call or email. Click here to contact me. Want to read my latest Blog? Click Here!

• Even with the explosion of new media, Radio remains relevant. Radio has retained 86 percent of
its TSL (time-spent-listening) levels since 1996.
• Radio retains 92% of all lead in audiences to break

Click Here to view the Radio Marketing Guide and Fact Book

Radio reaches 93% of all consumers each week
Persons	Teens
12+ 92.9%%	12-17 91.0%
Men	Women
18+ 93.1%	18+ 93.2%
18-34 92.8%	18-34 94.9%
25-54 94.8%	25-54 95.7%
35-64 94.8%	35-64 95.0%
65+ 87.8%	65+ 85.6%

How Citadel Broadcasting Stations rank 25-54
Rank	Station - format	Cume persons (00)
1	WITL - Country	458
2	WFMK - Adult Contemporary	436
3	WMMQ - Classic Rock	412
5	WJIM FM - Top 40	393
10	WJIM am - Talk Radio	134
11	WVFN - Sports	118

Radio Works!
"I took a risk by adding budget at the end of the month in the hopes of moving some left over inventory off my lot. But last Friday we were closing 5-7 deals a day…. Right before Christmas!! By yesterday, we were still closing 5-7 deals a day and I attribute all of this activity to the additional radio schedules we ran with Citadel.
-George Vollman - Vollman Ford

Marketing Quote of the Month:
• “Business has only two functions - marketing and innovation.”
- Milan Kundera (Czech Novelist, Playwright and Poet, b.1929)